Our Story

Hi, I’m Jaclyn, and I’m honored to welcome you to the new Riders Choice.

Horses have been a part of my life from the very beginning. I grew up surrounded by my grandparents, Joe and Millie, who both worked at the racetrack. My grandfather, Joe, showed me what it meant to dedicate yourself to the sport—he taught me about grit, loyalty, and the unshakable bond between horse and rider. My grandmother, Millie, brought a different kind of influence. She had a natural elegance, always polished and refined, always one step ahead of the next trend. Her taste in quality clothing, handbags, and shoes was unmatched, and she instilled in me the importance of investing in quality and carrying yourself with confidence.

Together, their influence gave me the foundation for everything Riders Choice represents: passion, quality, performance, and timeless style.

When I took the opportunity to carry Riders Choice into its next chapter, I knew I wanted to honor its 30-year history while also creating something fresh and modern for today’s riders. This store isn’t just a place to shop—it’s a space to connect, to find products you can trust, and to feel supported in your journey as a rider.